The Connoisseurs: Key Insights

Connoiseurs

Our goal

Building belief in DYSPORT® by helping this HCP expand their knowledge and showcase their expertise

Segment biography

  • Take a long time to make decisions and get bored more easily than others
  • Least likely (vs. other segments) to want to work with others, feel like they’re the expert
  • More likely to see their role as being ‘Heroic’
  • Believe the skill of medicine is an art

Communication & Engagement Insights

WHERE TO FOCUS
  • Complex science – they want to get technical, read medical papers and have deeply scientific discussions
  • Appreciate being challenged in a positive way
  • Interest in the latest/newest data that is ‘hot off the press’
  • Involvement in networking and round table opportunities – they enjoy speaking to their colleagues and sharing their knowledge / experience
WHAT TO AVOID
  • Do not seek to “teach”; touchpoints should be about giving the HCP a platform to be the educator
  • Data that is too focused on QoL (e.g., Carenity) will not resonate well

For internal use only
Source: Dysport EU Segmentation – Global Presentation 2024