Solution Seekers: Key Insights

solution seekers

Our goal

Building belief in DYSPORT® by helping to make this HCP’s life straightforward and preventing problems for them

Segment biography

  • Are less detail-orientated and slightly less likely to try new treatments first
  • They appreciate simplicity
  • Tend to prescribe by whatever does the job best and achieves an acceptable level of outcome
  • They might not necessarily be as engaged in AS, PS or CD vs. others despite being actively busy in the therapy area(s)

Communication & Engagement Insights

WHERE TO FOCUS
  • Communications need to be clear, succinct, fast. Distil messages to their most simple form and do not overcomplicate
  • Benefit to them, their workload, their clinic
  • Appreciate tools & services that support them in practical aspects of treatment e.g. dosing, dilution, injection support
  • Patient tools & guides that answer patient questions
WHAT TO AVOID
  • Overcomplication (get to the point)
  • Less about patients and tailoring treatments, more about efficiency for the HCP

For internal use only
Source: Dysport EU Segmentation – Global Presentation 2024