Receptivity:
All segments are open to using Dysport®

The Solution Seekers are motivated by simplicity and making things as easy as possible for them to use (removing barriers to use/giving them clear solutions)

Solution Seekers
Connoiseurs
The Connoisseurs

The Connoisseurs are motivated by peer-to-peer recommendations from local experts and will respond better if they are engaged at their (expert) level

solution seekers
patientexplorers
Patient Explorers

Patient Explorers need to understand how a brand helps HCPs to help patients (being the “hero”) i.e., improve patients’ overall QoL/end-to-end symptom care