Patients explorer: Key Insights

patientexplorers

Our goal

Building belief in DYSPORT® by helping this HCP feel like they are doing the best for their patients and trying to meet their patients’ goals

Segment biography

  • Open to learning and furthering their medical knowledge
  • Want to provide individuals with tailored treatment plans
  • Get their ‘kicks’ from seeing patients do well
  • Open to trying new things as long as there’s a benefit for the patient

Communication & Engagement Insights

WHERE TO FOCUS
  • Communication that highlights improvement in patient outcomes, goal attainment and as a result, quality of life
  • Focus on ‘precision’ around tailored patient offerings
  • Aspirational tone
  • Messaging around dosing, flexibility, patient experience and symptom relief
  • Likely to want to optimize dosing, injecting technique/precision to create a better experience for the patient
WHAT TO AVOID
  • The focus shouldn’t be on the HCP themselves
  • Less about service improvements that help the HCP to be better (unless it also helps patient outcomes)
  • Less hard science

For internal use only
Source: Dysport EU Segmentation – Global Presentation 2024