The Dysport® adoption ladder has 5 stages

We are now prioritizing three stages of the adoption ladder:

Cervical dystonia focus
Adult spasticity focus
UNAWARE

HCP has knowledge of Dysport®

AWARE

HCP recognises Dysport® and understands its basic value proposition

TRIALIST*

HCP is using Dysport® with a small number of patients, but alternatives more commonly used

REGULAR USER

HCP is consistently using Dysport® but significant use of alternatives continues

PREFERENTIAL
HCP prioritises Dysport®. Use of alternatives is infrequent, HCP readily recommends Dysport®

Focus on building Dysport® familiarity and moving towards by starting using Dysport®

Focusing on increasing the use of Dysport® by  those who already prescribe