Regular users
I use multiple toxins. Dysport® provides good symptom relief, but it’s a bit trickier to use than Botox so I don’t use it for everyone
Dysport® is the toxin I feel confident to use across all patient types (not just complex) as I believe it delivers optimal outcomes where there’s benefits for the patient experience
A.Raise HCP aspiration to achieve goals for more of their patients
B. Raise correlation between Dysport® symptom control achievement and dosing
C.Emphasize that Dysport® has broad applicability across eligible patient types which makes it the toxin of choice
Messaging should be straight to the point, without complexity, with a focus on practical aspects of using Dysport®
Communication objective associated: Raise HCP aspiration to achieve goals for more of their patients
Key supportive study :
Key material:
Digital material for follow up:
Communication objective associated: Raise correlation between Dysport® symptom control achievement and dosing
Key supportive study:
Key material:
Digital material for follow up:
Communication objective associated: Raise correlation between Dysport® symptom control achievement and dosing/injection technique
Key supportive study :
Key material:
Digital material for follow up:
Communication objective associated: Emphasize that Dysport® has broad applicability across eligible patient types which makes it the toxin of choice
Key material
Digital material for follow up